What is link building
Building links is an important tenet to SEO. They help build authority for your site as well as direct traffic to it. You see, search engines consider your site to be trusted if other authoritative sites deem it citable. The more exposure your website gets and the more time spent on your website, your site’s SEO score will increase.
The process of building links lies heavily on the acquisition of hyperlinks from other websites. These are what we know as “backlinks” or “inbound links”. As mentioned, the goal of most backlink campaigns is to help increase search traffic from Google and search engines. Link popularity continues to impress Google and boosts your position.
Why is link building important
Backlinks define your sites domain authority. Put simply, building links is important because it helps drive traffic to your website and increase your SERP position. Google will look at how popular your page is and how beneficial the content is for users. If you haven’t looked at a backlink strategy, your SEO campaign may not be reaching its full potential.
Search engines use backlinks for two main things: discovery new websites and determining how well they should rank. The more links you have, the better your ranking and therefore, the better your chances of reaching your audience. By asking yourself these questions, you’ve just completed your first and very necessary step of SEO keyword research.
Benefits include:
- Better website visibility
- Receive higher amounts of traffic
- Your website will be deemed as a reliable source
- Prompts SEO crawler algorithms to analyse your website
You could look at backlinks as you would word of mouth. You’d be much more inclined to visit a restaurant that has positive reviews from someone you trusted, right? Well, your backlinks are like word of mouth. As you would trust your friend’s recommendation, your audience will trust the website’s citation of your page.